Archive
The archive
The Consumer Daily publishes one considered read a week. The live issues are free to read in full, and the line-up below shows where the letter is headed.
Published
- No. 01Revenue & MarginTrade
The Squeezed Middle
Shoppers split the basket in two and the mid-shelf brand pays for both halves of the trip.
13 Jun 2026Read the issue - No. 02AI & TechnologyRevenue & Margin
Dear Agent: A Brand's Guide to Selling to Software
AI agents now shop your category and ignore every lever built for a human. What breaks, and what to do.
15 Jun 2026Read the issue - No. 03TradeRevenue & Margin
Retail Media: Trade Spend in a Better Suit
Retail media is the retailer's most profitable business, funded by your trade budget. Pay once, not twice.
19 Jun 2026Read the issue - No. 04TradeShopper & Innovation
Private Label Is Not a Price War
The store brand is a better business model, not a price war. Do not answer a power shift with a discount.
19 Jun 2026Read the issue - No. 05Shopper & InnovationRevenue & Margin
How Brands Really Grow: Easy to Buy, Not Easy to Love
Brands grow by adding buyers, not deepening loyalty. Most marketing money is aimed at the wrong people.
20 Jun 2026Read the issue
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