Archive
The archive
The Consumer Daily publishes one considered read a week. The live issue is free to read in full, and the issues below show where the letter is headed.
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Each issue reads the same shelf from a different vantage point. Subscribe and they land on your desk as they publish.
- No. 02TradeEconomy
Own Label Leads on Launches
About 70% of new Western European food launches now come from private label. The shelf author changed.
Subscribe to receive - No. 03Shopper & InnovationEconomy
Trading Up and Down at Once
Most of Walmart's recent US share gains come from households earning over 100,000 dollars. Value went aspirational.
Subscribe to receive - No. 04Trade
The Discount Map Keeps Growing
Aldi US plans 800 new stores and conversions by 2028, while discounters already hold about 23.2% of European grocery.
Subscribe to receive - No. 05AI & TechnologyRevenue & Margin
Who Holds Pricing Power When Agents Shop
When the basket is assembled by software, the pack price ladder has a new and very literal reader.
Subscribe to receive - No. 06TransformationRevenue & Margin
Who Should Own the Mix Line
Mix is quietly doing the work list price no longer can. The question is which seat is accountable for it.
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