Archive
The archive
The Consumer Daily publishes one considered read a week, on the commercial questions that decide a shelf. Every issue is free to read in full.
Published
- No. 01Revenue & MarginTrade
The Squeezed Middle
Shoppers split the basket in two and the mid-shelf brand pays for both halves of the trip.
13 Jun 2026Read the issue - No. 02AI & TechnologyRevenue & Margin
Dear Agent: A Brand's Guide to Selling to Software
AI agents now shop your category and ignore every lever built for a human. What breaks, and what to do.
15 Jun 2026Read the issue - No. 03TradeRevenue & Margin
Retail Media: Trade Spend in a Better Suit
Retail media is the retailer's most profitable business, funded by your trade budget. Pay once, not twice.
19 Jun 2026Read the issue - No. 04TradeShopper & Innovation
Private Label Is Not a Price War
The store brand is a better business model, not a price war. Do not answer a power shift with a discount.
19 Jun 2026Read the issue - No. 05Shopper & InnovationRevenue & Margin
How Brands Really Grow: Easy to Buy, Not Easy to Love
Brands grow by adding buyers, not deepening loyalty. Most marketing money is aimed at the wrong people.
20 Jun 2026Read the issue - No. 06Shopper & InnovationEconomy
The Appetite Shock: Where GLP-1 Sends the Calorie Wallet
Weight-loss drugs are resetting the basket. Most users quit within a year and the category still loses.
21 Jun 2026Read the issue - No. 07Revenue & MarginShopper & Innovation
Shrinkflation Is a Strategy. Stop Using It Like a Secret.
The smaller pack at the same price was the cleverest lever of the decade. The law and unit pricing are switching it off.
23 Jun 2026Read the issue - No. 08TransformationAI & Technology
You Can Buy the AI. Absorbing It Is the Hard Part.
Every rival can buy the same AI this quarter. The edge that is left is the slow work of absorbing it.
23 Jun 2026Read the issue - No. 09Shopper & InnovationAI & Technology
The Average Shopper Is a Myth: Segment the Occasion, Not the Person
The same household is several shoppers across a week. Build the pack and price ladder around occasions.
23 Jun 2026Read the issue - No. 10Revenue & MarginTrade
The Promotion Trap: Why Your Second-Biggest Cost Keeps Losing Money
Your second-largest cost line, and most individual deals do not pay back. See the true cost before you sign.
24 Jun 2026Read the issue - Hidden VariablesAI & TechnologyShopper & Innovation
What Your Shopping Data Knew Before You Did
Your loyalty data can spot a pregnancy before the shopper says a word. That asset is now an unpriced liability.
29 Jun 2026Read the issue - No. 11EconomyTrade
The Average Cost Is a Myth: Your Buyer Only Ever Sees One Category
Food inflation reads 1 percent and describes nobody. Oils up 17, dairy down 25, and one buyer per category.
12 Aug 2026Read the issue
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