About

Daily commercial intelligence for CPG and consumer health.

The Consumer Daily is a publication for senior commercial leaders in consumer goods and consumer health. Our readers run pricing, promotions, mix, trade terms, shopper, category management, and the P&L of brands you have heard of. We write for them.

Most coverage in this space is either insider trade press, broad business news that misses category nuance, or consultant-tier reports priced for an enterprise license. The gap is a daily read that treats the practitioner as the audience and explains the commercial logic behind the headlines. That is what we publish.

What we cover

• News: daily signals across earnings, pricing actions, M&A, pack architecture, trade spend, and sustainability. Curated from named trade press and primary filings, summarised in our voice with a clear linkback to the source.
• Categories and Companies: hubs that aggregate signals by category and by company. Each page reads as a rolling brief on what is moving and why.
• Outlook: quarterly category and country reads. What changed in the quarter, what to watch in the next one, with the commercial drivers anchored to verified sources.
• Markets: commodity prices, currencies, and food inflation indices that move CPG margins. Daily refresh on energy and currencies, monthly on grains, dairy, and inflation indices.
• Shopper: what is happening with the consumer at the shelf and online, organised across the ten pillars that anchor modern shopper practice.
• The Brief: an independent capability map of vendors and consultancies in the commercial software and services landscape.
• Opinion: long-form commentary from practitioners on hard commercial questions. Submissions reviewed by the editorial team.

Editorial standards

Every important factual claim ships with a verified source URL. Sponsorships are clearly marked and never change our editorial assessment. We do not invent quotes, paraphrase analyst reports into specifics they did not assert, or run pages with placeholder language. The full standard is on the editorial standards page.

Get in touch

Story tips, corrections, and partnership ideas: /contact. Sponsorships and vendor briefs: /sponsor. Op-ed submissions: /contribute. Newsletter: /subscribe.