How we handle your data

Who we are

The Consumer Daily is an independent commercial-intelligence publication for senior practitioners in consumer goods and consumer health. It is published by Effekt Group Oy, a private limited company registered in Finland. Effekt Group Oy is the data controller for personal data collected through this site, contactable at hello@theconsumerdaily.co. We do not have a Data Protection Officer and the size of our operation does not legally require one.

What we collect, and why

Site-usage data (Google Analytics 4)

When you visit a page on The Consumer Daily, our analytics platform, Google Analytics 4 (GA4), records:

• approximate location, derived from your IP address (typically city level)
• browser, device type, operating system
• pages you visit and how long you spend on each
• the site or search query that brought you here

We use this only to understand which content readers find useful so we can publish more of what works. We do not link this data back to your name or email.

Legal basis. In the European Economic Area (EEA), the United Kingdom, and Switzerland, we run GA4 only after you accept the consent banner. You can withdraw that consent at any time using the Cookie preferences link at the bottom of every page. Outside this area, GA4 runs by default; you can still opt out from the same link.

Retention. Site-usage data is held in our GA4 account for fourteen months, the maximum the platform allows for analytics use cases, then automatically deleted by Google.

Newsletter (Beehiiv)

If you sign up for our newsletter, we collect your email address and pass it to Beehiiv, our newsletter platform. Beehiiv stores your email and sends the newsletter to you on our behalf.

We use a confirmation step. After you sign up, you receive a one click email asking you to confirm. We only add you to the list once you click that confirmation.

Legal basis. Your consent at signup, evidenced by the confirmation click.

Retention. Until you unsubscribe. Every newsletter contains an unsubscribe link, and you can also email us to remove your address.

Editorial sign-in (admin only)

If you are part of the editorial team, we set a session cookie when you log in. This is the only way the admin area works. Visitors who never log in never receive this cookie.

Legal basis. Legitimate interest. The site cannot have a private editorial area without a sign-in mechanism.

Retention. Short-lived; signing out clears the cookie.

Who we share it with

We use a small number of third-party platforms to run the site. Each receives data only for the specific purpose listed below, governed by a data-processing agreement.

We do not sell, rent, or share your data with anyone outside this list.

International transfers

Three of these platforms are based in the United States: Google, Beehiiv, and Vercel. When data goes to them, it leaves the European Economic Area.

We rely on the European Commission's Standard Contractual Clauses for these transfers, which is the standard mechanism since the Schrems II ruling (Case C-311/18, July 2020) struck down the previous Privacy Shield framework. If you would like a copy of the relevant clauses for any specific transfer, email us.

Your rights

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

• Access. Request a copy of any personal data we hold about you.
• Rectification. Ask us to correct anything inaccurate.
• Erasure. Ask us to delete your data, sometimes called the right to be forgotten.
• Restriction. Ask us to pause processing while a question is resolved.
• Portability. Ask for your data in a machine-readable format.
• Object. Object to any processing based on legitimate interest.
• Withdraw consent. Where processing is based on consent, you can withdraw at any time.
• Complain. Lodge a complaint with your local data protection authority.

To exercise any of these rights, email hello@theconsumerdaily.co. We aim to respond within thirty days. We will not charge you for these rights and we will not ask you to identify yourself beyond what is needed to find your record.

In the United Kingdom, your data protection authority is the Information Commissioner's Office (ICO) at ico.org.uk. In other European countries, your local authority handles complaints; the European Data Protection Board (EDPB) maintains a directory at edpb.europa.eu.

Cookies

The Consumer Daily sets two of its own cookies, plus Google Analytics cookies if you have accepted analytics.

The lifetimes above describe how long the cookies sit in your browser. Server-side, Google holds GA4 event data for fourteen months (see retention above), after which it is deleted regardless of cookie state.

You can change your consent at any time. Cookie preferences opens the preferences modal where you can accept or reject analytics cookies. Either choice sticks for twelve months.

Contact and complaints

For any privacy question, email hello@theconsumerdaily.co. We aim to respond within five working days, and within thirty days for any formal request under your GDPR rights.

If you are not satisfied with how we handled a privacy issue, you can complain to your local data protection authority at any time, even before contacting us.

Changes to this notice

If we materially change how we handle your data, we will update this page and post a note on the homepage. The date below reflects when we last updated it.