The cookies we use, and how to change them
This page lists the small number of cookies The Consumer Daily uses, what each one does, and how to change your choice at any time. Plain language, no boilerplate.
What a cookie is
A cookie is a small text file a website stores in your browser. It lets the site remember something between page loads or visits, such as the choice you made about analytics. We keep our use of cookies small and we explain every one below.
The cookies that remember your choice
When you make a choice on the cookie banner, we set two small cookies of our own so we can honour it. Neither one tracks you or holds personal data; they only record what you decided and whether we still need to ask.
- pulse_consent records your banner choice, accept or reject. It lasts twelve months, which sits under the thirteen-month cap recommended by the French data protection authority, the Commission Nationale de l'Informatique et des Libertes (CNIL).
- pulse_consent_required tells our server whether to show you the banner in the first place. It lasts one day and refreshes on each visit.
Analytics, and only after you agree
We use Google Analytics 4 (GA4) to understand which articles readers find useful, so we can publish more of what works. GA4 sets its own cookies, named _ga and _ga_*, which can last up to two years. We do not link any of this back to your name or email.
GA4 runs through Google Consent Mode v2. In plain terms, the page tells Google whether you have agreed to analytics before any measurement happens, and Google only stores analytics cookies once the answer is yes.
If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, we ask you first and load nothing for analytics until you accept. If you visit from outside that area, analytics run by default, and you can still turn them off at any time from the link below.
Every cookie, at a glance
| Cookie | Purpose | Lifetime |
|---|---|---|
| pulse_consent | Records your banner choice, accept or reject | Twelve months |
| pulse_consent_required | Tells our server whether to show the consent banner | One day |
| _ga, _ga_* | Google Analytics, set only after you accept | Up to two years (Google default) |
The lifetimes above describe how long each cookie sits in your browser. Separately, Google holds the GA4 measurement data for fourteen months on its own servers, then deletes it. There is more on this in our privacy policy.
Changing your choice at any time
You are never locked in. at the bottom of every page opens a small panel where you can accept or reject analytics cookies. Whichever you choose, the setting sticks for twelve months, and you can come back and change it whenever you like.
You can also clear or block cookies in your browser settings. If you clear ours, we treat you as a new visitor and, where the rules require it, ask you again.
A note on this page
This page is general information about how the site uses cookies, not legal advice. We have written it to be accurate and easy to follow, but cookie and privacy rules differ by country and they change over time. Before you rely on anything here for your own compliance, have it reviewed by a lawyer who knows your situation.
Changes to this policy
If we add, remove, or change a cookie, we update this page and change the date below. The wider picture of what we collect and why lives in our privacy policy.
Contact
If you have a question about our cookies, email hello@theconsumerdaily.co. We aim to respond within five working days.
Effective: 14 June 2026.