Categories across consumer goods and consumer health
Wednesday, 13 May 2026
Personal care
Food
Bakery
Baking ingredients
Better-for-you snacks
Biscuits
Promo intensity is cooling. The interesting move in 2026 is selective trade-up rather than further trade-down.
Bread & rolls
Butter & spreads
Cakes & pastries
Cereal
Cheese
Chocolate
Pre-2022 pack sizes are quietly returning across European confectionery. Private label premium is reshaping shelf space.
Cocoa & cacao
Confectionery
Cookies
Cooking & Pantry
Crackers & breadsticks
Cream
Dairy & Alternatives
Fresh meat
Frozen bakery
Frozen breakfast
Frozen desserts
Frozen Food
Frozen meals
Frozen pizza
Frozen veg & fruit
Fruit & granola bars
Gum
Ice cream
Meat snacks
Meat, Poultry & Seafood
Milk
Mints
Nuts & seeds
Oils & vinegars
Pasta, rice & grains
Plant-based dairy
Plant-based meat
Popcorn & pretzels
Poultry
Processed meats & deli
Salty snacks
Sauces & condiments
Seafood
Snacks
Soup
Spices & seasonings
Sugar candy
Tortillas & wraps
Yogurt
Mix-led growth has taken over from rate. Premium tier expansion is the structural story across protein, plant-based, and Greek-style.
Consumer health
Allergy
Analgesics, OTC
Pharmacy-only premium tier is holding firm. Mass-market promo intensity is creeping up after a quiet 2024.
Consumer Health & OTC
Cough and cold, OTC
Mass-market promo intensity rose 6 points in early 2026. The pharmacy premium tier is largely holding.
Cough, cold & flu
Digestive health
Eye, foot & oral health
First aid
Pain relief
Sexual wellness
Sleep aids
Smoking cessation
Vitamins & supplements