Biscuits
Promo intensity is cooling. The interesting move in 2026 is selective trade-up rather than further trade-down.
Recent signals
All news →- Pricing
FMCG Giants Begin Price Pushes Across Soaps, Biscuits, Beverages
Rising crude oil costs, packaging inflation, and supply chain strain are forcing companies to raise prices or shrink packs, with some executives signaling more increases ahead.
The Financial Express · 2d ago - Company news
Glico says localisation fails when leaders stay out of the field
Glico Asia Pacific's new COO argues that walking the ground beats relying on data alone. He is pushing the snacker to adapt global brands like Pocky to local tastes rather than export fixed formulas.
ConfectioneryNews · 2d ago - Pricing
Iran war inflates packaging costs, forcing FMCG price hikes
Crude-linked raw materials have jumped 60 to 70 percent since the Iran war began, pushing Indian consumer goods firms to raise prices and cut pack sizes in June.
The Financial Express · 3d ago - Pricing
FMCG Giants Signal New Round of Price Increases
Leading Indian consumer goods makers are preparing fresh price hikes on soaps, detergents, biscuits, and beverages to offset inflation from crude oil, packaging costs, and geopolitical disruptions.
The Hindu · 3d ago - Pricing
India's FMCG Giants Ready Price Hikes and Shrinkflation
Crude oil volatility is pushing Dabur, Britannia, HUL, and others to raise prices or reduce pack sizes while holding price points steady in rural markets.
The Financial Express · 3d ago - Pricing
FMCG Companies Brace for New Price Rounds
Leading brands across food, beverages, and personal care are signaling further price increases as crude-linked inflation and supply-chain disruptions squeeze margins.
Outlook Business · 3d ago - Pricing
FMCG Giants Signal More Price Hikes Amid Crude, Packaging Costs
Leading consumer goods makers are preparing calibrated price increases on soaps, detergents, biscuits and beverages as inflation pressures persist from crude oil volatility, packaging and fuel costs.
The Economic Times · 3d ago - M&A
Bisca buys Ireland's East Coast Bakehouse
The Danish cakes and biscuit maker adds the Irish bakery to its portfolio, gaining entry to major UK and Irish retailers and expanding its geographic reach.
Just Food · 1w ago
Opinion
All opinion →- playbook
Price rise vs pack shrink: which one to choose, and when
Same per-pack revenue lift, two structurally different consequences for sales, shopper trust, retailer relations, and reversibility. Here is how to think it through before signing the spring resets.
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