The Consumer Daily
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Write for The Consumer Daily

We invite senior commercial practitioners in CPG and consumer health to publish on The Consumer Daily. If you have run pricing, promotion, mix, trade, GTM, channel, shopper, or category at a real CPG company, we want to hear from you.

What we publish

  • Op-eds. 1,200 to 2,000 words. An opinionated take on a real commercial decision your team or category faces. Anchored to specific data, not abstract frameworks. Best when it argues for a position other senior practitioners might disagree with.
  • Playbooks. 1,800 to 3,000 words. A decision guide for a specific situation: which lever to pull, when, why. Three signals to read. One worked example with real numbers. What changes this year.
  • Interviews. We come to you. 45 to 60 minutes. We edit for length and clarity, you approve every quote before publish. Best for senior practitioners who would rather talk than write.
  • Letters. 600 to 1,200 words. A short, sharp response to something published recently. Public-letter format with named attribution.

Voice and standards

  • Plain English. We write for senior practitioners with mixed English proficiency, not for consultants reading from decks.
  • Specific over abstract. Real numbers, real categories, real companies. Generalisations get cut in editing.
  • Source every important claim. We will not publish a number without a verifiable source URL. Drop the precision and rephrase qualitatively rather than guess.
  • No em-dashes inside sentences. No performative AI-tells like "here is why", "in practice", "in other words".
  • Read your draft aloud before sending. If it sounds like a deck, rewrite. If it sounds like a smart colleague over coffee, ship.

What you keep

  • Your byline with role, company, and verifiable LinkedIn link.
  • Final approval on every word that runs under your name.
  • A copy you can republish on your own site, your company blog, or your LinkedIn after a 30-day exclusivity window with us.
  • The ability to withdraw any piece before it publishes, no questions asked.

What we edit for

Voice, clarity, structure, and factual rigour. We do not edit for point of view. If we disagree with your conclusion, we will publish your piece anyway and write our own response separately. See the editorial standards page for the full rules.

How to submit

For now, submission is by email. Send a one-paragraph pitch (what you would write about, why it matters, what the take is) plus your LinkedIn URL to:

hello@theconsumerdaily.co

We respond within 5 business days. Expect a short conversation before you start writing — we want to scope the angle together so the editing pass is light.