Category · food
Gum
Commercial intelligence for the Gum category. Latest news, outlooks across countries, top brands, vendors active in the space, and opinion pieces from senior practitioners.
Recent signals
All news →- Consumer trends
Ten ingredients older consumers need most
As the global population ages, protein, B12, calcium, and omega-3 fatty acids emerge as critical nutrients manufacturers must prioritize in product design and marketing.
FoodNavigator · 2d ago - Portfolio
Mars shapes snacking through scale and portfolio breadth
The confectionery giant's strategy of premiumisation, better-for-you innovation, and acquisitions signals where rivals should focus capital and R&D.
FoodNavigator · 1w ago
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