Sustainability claims & regulation
The EU Green Claims Directive Is Nine Months Away and Most Brands Are Not Ready
With enforcement starting September 2026, vague sustainability language on pack and in advertising shifts from a reputational risk to a legal one, and the brands that stay quiet face a different problem entirely.
Shopper demographics & segments
The 2026 Shopper Is Not One Person: What Generational Fragmentation Means for Your Range
From Gen Alpha entering grocery to older consumers seeking longevity nutrition, the shopper base is pulling in four directions at once, and a single range strategy will not cover it.
Loyalty & personalisation
Loyalty in 2026: Why the Next Era Will Be Earned, Not Bought
AI-driven personalisation is pulling grocery loyalty programmes away from blanket discounts and toward SKU-level relevance, and the brands still treating these programmes as a discount channel are falling behind.