Shopper demographics & segments
The 2026 Shopper Is Not One Person: What Generational Fragmentation Means for Your Range
From Gen Alpha entering grocery to older consumers seeking longevity nutrition, the shopper base is pulling in four directions at once, and a single range strategy will not cover it.
Private label dynamics
Private Label in 2026: Share Sticks, Premium Tier Accelerates, and the Gap Between Retailer Brands and National Brands Is Narrowing Fast
Western European retailer-brand share sits near 30 percent and the US is above 21 percent. The real story is what is happening at the top of the range, where premium private label is pulling in shoppers who were never just looking for the cheapest option.
Private Label in 2026: Share Gains Stick, Premium Tier Accelerates, and Retailer Brands Get Serious
Western Europe's private label share is closing in on 30 percent and the US is past 21 percent, but the real story is what is happening at the premium end of the shelf and who is investing to own it.
In-store experience & digital shelf
In-Store Experience in 2026: Discovery Zones, Digital Shelf Signals, and the Confidence Gap
Physical stores are reclaiming their role as discovery engines, but only when digital shelf tools like QR codes, ratings, and planogrammed sampling close the gap between browsing and buying.
Health & wellness as shopper trigger
GLP-1, Protein, and Portion Shifts: Health Is Now the Shopper's Default Lens
GLP-1 adoption, surging protein demand, and single-portion pack shifts are reshaping what shoppers buy, how much they buy, and which brands win their basket in 2026.