Omnichannel shopper journey
The Omnichannel Shopper in 2026: Trip Missions Are Fragmenting and the Measurement Gap Is Getting Expensive
Amazon's claim to second-largest U.S. grocer status, click-and-collect momentum, and the path-to-purchase measurement gap that commercial leaders can no longer afford to ignore.
Health & wellness as shopper trigger
GLP-1, Protein, and Portion Shifts: Health Is Now the Shopper's Default Lens
GLP-1 adoption, surging protein demand, and single-portion pack shifts are reshaping what shoppers buy, how much they buy, and which brands win their basket in 2026.
Loyalty & personalisation
Loyalty in 2026: Why the Next Era Will Be Earned, Not Bought
Tesco Clubcard, Kroger Boost, and Albertsons for U are raising the bar on personalisation, and the programmes that survive will be the ones shoppers trust, not just the ones that discount.