Loyalty & personalisation
Loyalty in 2026: Why the Next Era Will Be Earned, Not Bought
Tesco Clubcard, Kroger Boost, and Albertsons for U are raising the bar on personalisation, and the programmes that survive will be the ones shoppers trust, not just the ones that discount.
Social commerce & live shopping
Social Commerce in 2026: TikTok Shop's $20B Moment and the Margin Reality CPG Brands Are Avoiding
TikTok Shop is crossing $20 billion in gross sales, live shopping is pulling FMCG shoppers into impulse discovery, but the margin math behind creator-led commerce is harder than the brand-awareness story most CPG teams are telling internally.
Pricing, promotion & value at shelf
Value at the Breaking Point: The 2026 Pricing and Promotion Reset Every Commercial Leader Needs to Act On Now
Shoppers are migrating to cheaper stores, not just cheaper brands, while input-cost waves from geopolitical shocks threaten a second inflation surge across FMCG in 2026.
Value at the Breaking Point: What 2026 Pricing Signals Mean for Your Shelf Strategy
Shoppers across the US and Europe are anxious, cautious, and hunting for value, and retailers from Sprouts to Danone are already repricing, repromoting, and repositioning to meet them.