Loyalty & personalisation
Loyalty in 2026: Why the Next Era Will Be Earned, Not Bought
Tesco Clubcard, Kroger Boost, and Albertsons for U are raising the bar on personalisation, and the programmes that survive will be the ones shoppers trust, not just the ones that discount.
Health & wellness as shopper trigger
GLP-1, Protein, and Portion Shifts: Health Is Now the Shopper's Default Lens
GLP-1 adoption, surging protein demand, and single-portion pack shifts are reshaping what shoppers buy, how much they buy, and which brands win their basket in 2026.
Shopper demographics & segments
The 2026 Shopper Is Not One Person: What Generational Fragmentation Means for Your Range
From Gen Alpha entering grocery to older consumers seeking longevity nutrition, the shopper base is pulling in four directions at once, and a single range strategy will not cover it.