Thailand's government has launched the "Thai Chuay Thai" campaign to ease pressure on households facing higher living costs. The effort makes discounted consumer goods available at district offices nationwide every Friday during May, with prices marked down as much as 58% from market rates.
The campaign operates as a partnership between the Interior Ministry, Commerce Ministry, and private-sector players including modern trade operators, wholesalers, retailers, manufacturers and suppliers. More than 3,000 essential items are on offer, split between consumer goods such as soap, shampoo and detergent, and food items including rice, sugar, vegetable oil and seasonings. The program also showcases One Tambon One Product and community products from local entrepreneurs, covering food, processed agricultural goods, clothing and ready-to-eat products.
Prime Minister Anutin Charnvirakul said the initiative targets provincial areas where access to low-cost goods is limited, reducing the strain of rising household expenses. A market survey conducted at launch found that detergent, rice and vegetable oil were the most popular items, reflecting their routine use in every home.
The campaign runs every Friday from May 1 through May 29, from 8:30 AM to 4:30 PM at district offices. Products are also stocked at local wholesale and retail stores in every province and at modern trade outlets. Commerce Minister Suphajee Suthumpun announced plans to expand the initiative with a broader product range and to promote goods from more than 2,000 small and medium-sized enterprises on online platforms, aiming to boost distribution, income and grassroots economic activity.