PPMS Group, a retail execution and field marketing company in India, has partnered with Prashant Janadri, co-founder and CEO of Taskmo, to launch Activatr Worklabs. The new platform aims to unify distribution, demand generation, retail execution, and analytics for consumer brands expanding offline across India.
The Problem Offline Expansion Presents
Consumer brands currently spend months identifying distributors, building sales teams, managing merchandising operations, and integrating fragmented systems across DMS, SFA, retail audits, and demand generation when they expand offline. Most offline retail operations still run through disconnected workflows. Activatr is designed to consolidate these tasks on a single platform.
How Activatr Works
The platform connects brands with distributor networks, enables PSR-led demand generation backed by SFA (sales force automation), integrates DMS (distribution management systems) for inventory visibility, and delivers warehouse-to-shelf intelligence using real-time retail analytics. It offers three go-to-market models: Launch Plan, Growth Plan, and Scale Plan, tailored to brands at different stages of offline maturity and retail expansion ambitions.
PPMS Group's Scale
PPMS Group powers approximately 1.5 million monthly store visits across 170,000 retail locations and operations spanning 1,200 towns. The company operates proprietary platforms called FRAMe and FRAMeIQ that use geofencing, geotagging, route optimization, and AI-powered image recognition to generate real-time retail intelligence on on-shelf availability, share-of-shelf, planogram compliance, promotional visibility, and asset placement.
Ecosystem of Related Services
PPMS Group also operates 3 Point Human Capital for frontline staffing operations, Redipae as a loyalty and fintech platform for retail engagement, and Vendo as an on-demand retail execution arm focused on agile merchandising. Together these form an infrastructure for FMCG and D2C brands seeking data-driven offline scaling.
Why Leadership Matters
Mahimm Gupta, Director of PPMS Group, stated that offline retail remains the largest growth engine for consumer brands in India despite ecosystem fragmentation. Janadri's experience building and scaling technology-led businesses was cited as instrumental to developing a solution for brands scaling across the country.