Jesse & Ben's, a startup making french fries from grass-fed beef tallow or avocado oil without seed oils, raised $10 million in Series A funding led by Greycroft. Rich Product Ventures, Willow Growth Partners, Sling Ventures, Midnight Venture Partners and grt sht ventures also participated.
The company was founded by restaurant operators Jesse Konig and Ben Johnson and launched in June 2024. Its fries use russet potatoes, grass-fed beef tallow or avocado oil, and seasonings. Current varieties include sea salt, rosemary garlic, and tallow with sea salt.
The funding will support retail expansion, supply chain investment, and team building. The company said a majority of the money will go toward scaling supply chain capacity and supporting expansion across conventional grocery, club, and mass channels. It has already launched nationwide at Sprouts Farmers Market, Whole Foods Market, and Target, with regional Costco locations and additional retailers underway.
Jesse & Ben's plans two new varieties in 2026: sweet potato tallow fries (expanding from an exclusive Sprouts test to multiple national retailers) and crinkle cut beef tallow fries (launching this summer at select retailers).
Audrey Burger, a CPG executive, joined as founding president. Eric Ryan, co-founder of Method and Olly and a partner at Greycroft's consumer brands fund, will join the board. Brian Bernstein of Rich Products Ventures said the company is "reinventing" the frozen fry category "with a clean label, brand-led approach."