Categories across consumer goods and consumer health
Wednesday, 13 May 2026
Tobacco and spirits
Beverage
Beer
Premium lagers continue gaining share. The interesting reset is in the value tier, where private label premium is now matching pace.
Beverages
Bottled water
Coffee
Cold coffee is the standout 2026 growth segment. Capsule is mature; premium tier expansion is now the lever.
Functional & wellness drinks
Juices & smoothies
Plant-based beverages
Soft drinks
Sparkling water
Volume up double digits but private label is taking most of the upside. Branded growth depends on premium tier expansion.
Sports & energy
Tea