Categories across consumer goods and consumer health
Wednesday, 13 May 2026
Personal care
Beverage
Beer
Premium lagers continue gaining share. The interesting reset is in the value tier, where private label premium is now matching pace.
Beverages
Bottled water
Coffee
Cold coffee is the standout 2026 growth segment. Capsule is mature; premium tier expansion is now the lever.
Functional & wellness drinks
Juices & smoothies
Plant-based beverages
Soft drinks
Sparkling water
Volume up double digits but private label is taking most of the upside. Branded growth depends on premium tier expansion.
Sports & energy
Tea
Consumer health
Allergy
Analgesics, OTC
Pharmacy-only premium tier is holding firm. Mass-market promo intensity is creeping up after a quiet 2024.
Consumer Health & OTC
Cough and cold, OTC
Mass-market promo intensity rose 6 points in early 2026. The pharmacy premium tier is largely holding.
Cough, cold & flu
Digestive health
Eye, foot & oral health
First aid
Pain relief
Sexual wellness
Sleep aids
Smoking cessation
Vitamins & supplements