Categories across consumer goods and consumer health

Baby & Kids

Baby food & formula

Baby health

Baby skincare

Diapers & wipes

Toddler nutrition

Cat food

Dog food

Pet Care

Pet food, dry

Premium tier value share is rising 150 to 200bps a year across most European markets. Specialty channels are pulling away.

Pet health

Pet hygiene & litter

Pet treats

Allergy

Analgesics, OTC

Pharmacy-only premium tier is holding firm. Mass-market promo intensity is creeping up after a quiet 2024.

Consumer Health & OTC

Cough and cold, OTC

Mass-market promo intensity rose 6 points in early 2026. The pharmacy premium tier is largely holding.

Cough, cold & flu

Digestive health

Eye, foot & oral health

First aid

Pain relief

Sexual wellness

Sleep aids

Smoking cessation

Vitamins & supplements